HOMEMARKETS HOSPITALITY – SEMINOLE HARD ROCK HOTEL & CASINO
 
 
 
 
 
 
 
 
Marriott Greenville — Renovation Program
Gaylord Palms Resort and Convention Center
Seminole Hard Rock Hotel & Casino — Hollywood
 
 
 
 

The $265 million Seminole Hard Rock Hotel & Casino in Hollywood, Florida, was built on 100 acres of the Seminole Reservation in less than two years and opened on May 11, 2004.

Built in a joint venture with Perini Building Company, the complex features 500 luxury guestrooms designed to meet four-star, four-diamond standards in a 12-story Mediterranean-style hotel tower that encircles the four-acre pool complex. Typical guestrooms have natural daylight to the bathrooms, separate enclosures for tub and shower, and fully stocked mini-bars. The project also includes a 130,000 sf casino, with 40 poker tables and more than 2,000 electronic gaming machines,.as well as retail shops, nightclubs and restaurants, including the namesake 9,600 sf Hard Rock Café. The resort also features a full-service spa; a four-acre, a lagoon-style pool with a water slide; and over 100,000 sf of meeting and exhibit space.

Guests are greeted by the hotel’s tropical landscaping and 50’ tall signature Hard Rock guitar and fountains at the entrance of the hotel and casino. As with most Native American projects, great emphasis was placed on design unity — blending heritage and cultural themes/traditions with the environment. Elements of the design not only incorporate trendy themes of Rock ‘n Roll music, but also include native thatched housing and ornamental structures.

A four-acre lagoon-style pool area snakes around the Pool Bar nestled in a rock mountain, which provides a dramatic backdrop to a 182-foot waterslide and elevated spa. The pool features two beach entries, a lazy river, hot tubs, a kiddie pool with play features, cabanas and a sandy beach with a beach volleyball area. The 3,000 sf pool bar serves as the entertainment hub of the pool area. Landscaping creates a lush and tropical oasis, with dramatic tree plantings and colorful masses of flowers and shrubs.

The Seminole Hard Rock Hotel & Casino includes a full-service European-style spa adjacent to the pool area. The focal point for dining and entertainment is a 9,600 sf Hard Rock Café. The hotel also includes a restaurant for all-day dining, as well as a coffee bar. The Casino Center Bar is elevated and surrounds a metal "Tower of Power" multimedia center. A Rock ‘n Roll theme is incorporated into the 250-seat food court.

Construction included more than 100,000 sf of meeting and exhibit space, comprising a 16,000 sf grand ballroom divisible into eight sections and several smaller rooms for breakouts or board meetings, as well as multi-purpose space suitable for exhibitions, concerts and sporting events. Rock ‘n Roll memorabilia is integrated into perimeter walls of meeting room spaces. The project also included construction of a 7,000 sf poolside function area.

Parking is provided for 4,000 vehicles, including 2,200 surface parking spaces and a parking garage with capacity for 1,800 vehicles. Guests stroll between major activity centers along a Promenade, which connects the casino, guestroom elevators, Council Oaks restaurant, Hard Rock Café and Hard Rock Store, pool areas, food court, meeting space and parking garage.

Perhaps the most challenging assignment of the project was a phased construction process to accommodate financing issues. The financing of the project not only impacted certain aspects of Phase 1 construction, but Phase 2 construction as well. In this regard, the project was fast-tracked not only to catch up with the original schedule, but also to ensure that the scheduled completion date would be met. Concurrent with the decision to proceed with Phase 2, the project’s scope was increased, calling for an additional 250 rooms in two towers. In order to meet the original completion date, the joint venture team executed the project on an accelerated schedule and "fast-tracked" the project during the final eight months of the project. Despite the addition of Phase 2, the team successfully delivered the project on time and met the original completion date.

Also, in order to accommodate future development, a decision was made to relocate 500 feet of an existing lake. Dredging and compacting of the lake was fast-tracked so the opening of the hotel/casino would not be delayed. Instead of trucking fill to the site, our project team used the resulting material from the repositioning of the lake.

Seminole Hard Rock
Hotel & Casino — Hollywood
Hollywood, Florida
 
Project Location Hollywood, Florida
Construction Value

$265 million

Building Size

Casino — 130,000 sf

Meeting & Exhibit
Space — 100,000 sf

Luxury Guestrooms & Suites 500 rooms
Grand Ballroom —
16,000 sf

Hard Rock Cafe —
9,600 sf

Casino Food Court
250 seats

Lagoon-style Pool
and Poolside
Function Areas —
29,000 sf

Parking Garage
1,800 parking spaces

Surface Parking
2,200 parking spaces

Completion

2004

Assignment

General Contracting

Client

Seminole Tribe of Florida

The Cordish Company

Hard Rock Hotels

Architect

Klai Juba Architects

Awards

Best of 2004 Judges' Award Category — Best Hospitality Project. Awarded by Southeast Construction Magazine (2004)

Eagle Award (Excellence in Construction) Category — Commercial Projects over $75 million. Awarded by Associated Builders and Contractors, Inc., Florida East Coast Chapter (2004)



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